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Thursday, March 17, 2011

Google Dry Run Test for NFC Android Mobile Payments

Google will conduct a dry run mobile payments in stores in New York and San Francisco, the latest attempt by the company to improve the user experience on smartphones Android. Bloomberg reported March 15 that the search engine will pay thousands of systems installed VeriFone cash registers at several companies.

These POS terminals that accept payments for Android smartphones equipped with chips and software based on NFC (Near Field Communications), short-range wireless technology to enable communication between sensors placed near others.

The project, which Google has refused to confirm just comes out of nowhere. Google CEO Eric Schmidt said in November of Android 2.3: "Gingerbread building would also allow consumers to take the NFC-equipped phones Gingerbread touching with objects and equipment in the NFC sensors for the wireless exchange of information, including the payment of goods in shops.

December, Google launched its first smartphone Samsung Nexus S based on the new Android 2.3 System "gingerbread" of operation, which is native support for the NFC. Google began testing the technology since the NFC Nexus S Portland, Oregon, but was just reading the posters and signs. Months later, a job for experts NFC popped a career in the Google homepage.

Now, Google could test flight in the mobile NFC gingerbread in the next four months, according to Bloomberg.VeriFone, and Google reject to comment on this matter.

Google, locked in fierce competition with Apple in the mobile telephony market, wants to attract as many developers and users of Android devices as possible.

NFC capabilities offers a new opportunity for developers, who may charge for applications that have allowed payments wirelessly from smart phones in stores. Good applications will provide more end users, which in turn is used more ads on the Google advertising network.

Although slow in the U.S. market for mobile payments using NFC technology is huge in Japan and parts of Europe, despite the absence of a fixed standard. For this reason, among others, department stores, has been reluctant to take the NFC's computer system. However, analysts expect the NFC-based mobile payment to recover the multi-billion dollar figures in the coming years, the enforcement of AT & T and Verizon Wireless in support of the ISIS platform.

Research In Motion and Nokia have worked hard to build systems in NFC. Apple has also been rumored to be ready for the iPhone NFC 5, but a new report from The Independent said the company is delaying because of the lack of an industry standard.

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