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Friday, March 4, 2011

Nielsen Study: Consumers Prefered Android OS

Nielsen is a Global marketing and advertising research company, reported that Android is now the most popular mobile OS out there. According to Nielsen 29 percent of those postpaid mobile subscribers surveyed owned an Android-based phone while 27 percent who said they owned an iOS device and 27 percent who owned RIM device. Windows has a 10 percent market share,Nielsen added,next in line is HP and Palmos at 4 percent and only 2 percent for Symbian

The survey may not a Thorough study of sales figures, but rather a impression of the "Over all performance" of the mobile OS market.

HTC is one of the major player that gets sizeable chunk of the market, if the particular shares of each place in the Android and Windows markets are combined. But on the other hand Apple and RIM dominate the market, since they manufacture the devices that use their own operating system.

Maybe the most interesting breakdown, however, is Nielsen's study of the ages of the users who owned each of the smartphones. The breakdown of different  operating systems is much evenly spread within the various age brackets that Nielsen reported. Only one categories showed a bit discrepancy: 6 percent of those between 18 and 24 signify a preference for Android, compared to iOS and BlackBerry which is 4 percent.

Back in 2010 Nokia still hold the top seller, with 461 million units sold and 28.9 percent of the market, this represented indicates a 7.5 percent drop in market share from 2009. Followed by  LG,Samsung, Research in Motion, and Apple. Samsung had 17.6 percent of the global market, down from 19.5 percent in 2009, while LG had 7.1 percent  also a down from 19.1 percent in 2009.

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